Growth & Digital/Exec Dashboard
EDIT VIA GITHUB · /contentExec Dashboard
Digital & Growth in one screen — the five initiatives, the project portfolio, decisions, and wins. Pacing and spend live under Dashboards & Reporting. Statuses are set by hand in content/initiatives.csv; pacing actuals update weekly in content/pacing.csv.
WATCH
Website
Build in flight to the Oct launch — naming decision (PMM/comms) and offer alignment gate the copy; capacity absorbed by templates + coding agent
WATCH
Signal Orchestration
6sense purchased; configuration starts Sep 1 (20-item checklist). One-model adoption across GTM is Decision 02 at MLT
ON TRACK
Paid Media
Transition executed on our terms — Outshine ended Aug 31, Verto live Sep 1, keep-the-lights-on running; restructure begins on the ad-group model
WATCH
Agentic Readiness
Platform decisions underway; first two production agents committed for M1; three-agents-per-person bar lands mid-Q3
WATCH
Measurement & Data
Stack updated (platform APIs → Snowflake → Hex); GA4 trustworthy-end-to-end sign-off and dashboard validation are the gates
Pacing to goals moved to Dashboards & Reporting — this page is the project view.
PORTFOLIO — 8 PROJECTS
DECIDED RECENTLY
Lead terminology — P1 / P2 / responses Sep 2
P1 = hand-raisers (today's MQL), P2 = non-hand-raiser leads (webinar/event regs, content engagement); P1 + P2 = responses. AI SDR follows up 100% of P2 (human-in-the-loop, 24-hr claim window). Q3 bar: tier A/B responses at or above Q2 baseline
Reet · Nash · Done
Nav order — Platform → Build → Deploy → Solutions Sep 1
Build-then-deploy order (CI/CD logic); URLs unchanged, presentation order only. Jeff read-back follow-up in flight; mock updates on next design export
Nash · Shafiq · Done
Growth Sr Manager backfill — JD approved Sep 1
Shafiq approved the backfill JD without review — high priority; role owns the 6sense MQA/orchestration playbook
Nash · Shafiq · Done
Data collection layer — platform APIs Aug 31
Direct platform-API ingestion into Snowflake replaces Supermetrics as the collection layer (Platform APIs v1 PRD supersedes the July pick)
Alexis · Keith · Done
Verto SOW v1.2 — bank of hours Aug 24
200 hrs/mo as a blended bank across six focus areas; monthly scoping sheet; Redis paper with termination for convenience
Nash · Alexis · Done
WHAT WE NEED
Chapter naming meeting — Build vs Solutions vs use cases
One meeting to settle chapter naming (blog surface naming — engineering vs developers — rides along); order is decided, names are not
Nash · Shafiq · Jeff · Allison · Open
Starting-point benchmarks with Reet
Lock the baseline numbers the website program is graded on before any lift claims — Shafiq's condition on the investment story
Nash · Reet · Open
Sr Manager, Growth Marketing backfill
Approve + accelerate the hire — Ian departed Aug 28; lifecycle/CRO/experimentation scope and Signup Activation are holding on it
Nash · Needs decision
Blanket PO / budget structure by channel
Finance meeting with Angela + Sager to set the PO structure for the new vendor model
Alexis · Scheduling
Bottoms-up forecast review with Shafiq
Walk through the channel-level model — ratifies the Q3 goal cascade the whole plan paces against
Nash · Reet · Scheduling
Campaign Mapping v1.6 handoff
Play catalog import unlocks the orchestration planner; gated on the signal enablement audit
Katie · Keith · Open
Sponsor the connected plan
MLT sponsorship for one aligned plan — shared lead-type definitions, a follow-up SLA per lead type, and one scoreboard across demand, digital, field, and SDR
MLT · Decision 01 · H2 plan
Adopt one signal-based model across GTM
Systems, plays, and outcomes defined once — signals and scores agreed, then every team runs the same plays against the same measured outcomes
MLT · Nash · Decision 02 · H2 plan
Offer alignment with PMM
The four new offer pages (Corporate MCP · AI Architecture Advisory · Cloud Migration Plan · Enterprise Product Trial) need agreed positioning, packaging, and named fulfillment owners in sales/SDR/CS — Spencer, Jon, and Simba review in the next two weeks
Nash + PMM · Decision 03 · H2 plan
Product naming separation before October launch
Answer engines repeat whatever language we publish — naming needs clear separation before the platform launch; the decision belongs to PMM and comms
PMM · Comms · Flagged in H2 plan
WINS THIS QUARTER
Agency transition executed on our terms
Outshine ends Aug 31, Verto live Sep 1 — sequenced with keep-the-lights-on plans, no gap month
Resourcing engine built under budget
≈Retainer era ends — project-based steady state by December, every exit with a date and a clause
6sense funded with no incremental ask
Marketing term signed, 100 segments — the signal backbone lands inside the switch
Every engagement on Redis paper
10–30-day termination for convenience, hour-level scoping, all purchases through Zip
Agent-augmented org mapped
79 agents owner-mapped to the new org, first six builds committed on the 90-day roadmap
One plan, one forecast
Q3 goal cascade reproduces the company pipeline plan to the dollar; channel-level bottoms-up model in build with Ops
Fifteen projects run the H2 plan — the Verto engagement (six focus areas on one bank of hours), one consolidated Planning & Goals rail, and the sequenced hand-offs from Woolly Mammoth (Oct) and GrowthX (Nov) into contractor + agent capability. Every project is one core brief: the narrative, the expanded work to be done, and the named internal + external owners in a single document. The pacing charts above are the quarter's contract — targets from the goal cascade, actuals filled weekly.