Growth & Digital/Team & Access
EDIT VIA GITHUB · /content

Team & Access

Everyone working in the hub, grouped by the organisation they belong to.

PEOPLE
36
ORGANISATIONS
8
EXITING / EXPIRING
2

Redis · Digital & Growth

Internal teamPermanent
MEMBER
ROLE
ACCESS
STATUS
NHNash Haywood
nash.haywood@redis.com
nash.haywood@redis.com
Director, Digital Marketing — owns the function, the AI agent operating model, and the plan
Admin
Active
ARAlexis Ruiz-Pedregon
alexis.ruiz@redis.com
alexis.ruiz@redis.com
Sr Manager, Digital Marketing — paid acquisition, ads, video, content distribution
Admin
Active
SWScott Weaver
Sr Manager, Web Engineering & Digital Experience — site, journey, web pod
Admin
Active
SMSr Manager, Growth Marketing (TBH)
Ian's backfill — Ian departs Aug 28
Ian's backfill — Ian departs Aug 28
Lifecycle, CRO, experimentation + former PLG scope (self-serve, cross-sell, onboarding, in-product)JD →
Editor
Hiring

Ops Support (via Andy, VP Ops)

Shared servicesBudget via Ops · day-to-day via Scott on a sprint model
MEMBER
ROLE
ACCESS
STATUS
KNKeith Nyberg
FTE · Marketing Ops
FTE · Marketing Ops
Marketing Ops — tracking/reporting strategy · roster coordination · shared tracking docJD →
Editor
Active
JJosh
40 hrs/mo (.25 FTE)
40 hrs/mo (.25 FTE)
AI Engineer (contract) — agent platform, data pipelines, GTM automationJD →
Editor · platform
Active
AKAdnan Khan
Daryl's backfill; Hex refresh triage
Daryl's backfill; Hex refresh triage
Campaign tracking, reporting & analytics — executionJD →
Editor · analytics
Active
AWAgent Workflow Builder (Verto)
Repeatable AI workflows inside Digital & Growth — SOW §3.7JD →
Editor · scoped
Starts Sep 1

VertoDigital

Agency of recordSOW v1.2 · 200 hrs/mo bank · initial 90-day term from Sep 1
MEMBER
ROLE
ACCESS
STATUS
KKaterina
Account manager — owns the monthly scoping sheet, coordinates all six focus areas
Editor · media
Starts Sep 1
DHDenislav Hadziminev
Sr consultant, data & analytics — SOW §3.5JD →
Editor · analytics
Starts Sep 1
MGMarie Goygadjieva
Sr associate, paid growth — paid search, SOW §3.2JD →
Editor · media
Starts Sep 1
SPStanislava Pashkulova
Associate, paid growth — paid social, SOW §3.3JD →
Editor · media
Starts Sep 1
YLYasen Lilov
Partner, head of pipeline intelligence — signal orchestration, SOW §3.4JD →
Editor · signals
Starts Sep 1
TKTeodora Koleva
Consultant, SEO & AEO — SOW §3.6JD →
Editor · web
Starts Sep 1
LDLachezar Dimitrov
AI engineer — digital & growth agents, SOW §3.7JD →
Editor · platform
Starts Sep 1
ISIvailo Shipochki
lowest-confidence assignment — confirm
lowest-confidence assignment — confirm
Partner, head of inbound & outbound growth
Editor
Confirm
ZAZoran Arsovski
Managing Director — commercial relationship
Viewer
Active

Woolly Mammoth

Web development partner300 hrs · notice Oct 1 · exit Oct 31 (after platform launch)
MEMBER
ROLE
ACCESS
STATUS
DTDelivery team (names TBD)
launch-month testing rides Verto hours
launch-month testing rides Verto hours
Platform refactor build · destination optimization · WCAG · launch QA
Editor · web
Exit Oct 31

GrowthX

Content partner300 hrs · engagement ends Nov
MEMBER
ROLE
ACCESS
STATUS
ETEditorial team
succeeded by AI content workflow + Digital Media & Content Specialist
succeeded by AI content workflow + Digital Media & Content Specialist
Content production — calendar, briefs, Redis Voices, customer stories
Editor · content
Ends Nov

Grazitti

Email / Marketo partnerContinues on the MOPs budget — retainer justified by continuous Marketo cadence
MEMBER
ROLE
ACCESS
STATUS
MBMarketo build team
Marketo/lifecycle builds — supports Email Overhaul and Signup Activation Journey
Editor · email
Active

Contractors (named lines)

Project-based · Redis paper · via ZipNo retainers — every engagement scoped with briefs and deliverables
MEMBER
ROLE
ACCESS
STATUS
SRStalin Ramos
in place
in place
Full Stack Developer 2 — Sanity + Next.jsJD →
Editor · web
Active
FSFull Stack Developer 1 (TBH)
Sanity + Next.js — joins Stalin on the two-seat web teamJD →
Editor · web
TBH Nov
DMDigital Media & Content Specialist (TBH)
combines former Growth Specialist Campaigns + Content Management scope
combines former Growth Specialist Campaigns + Content Management scope
AI content workflow: design, copy, CMS publishing — supports ads, email, webJD →
Editor · content
To hire Nov 1
GSGrowth Specialist, Experimentation (TBH)
Plan, design, build, testJD →
Editor · web
TBH
CMContent Manager (TBH)
Builds pages via Storybook design system · updates content in SanityJD →
Editor · web
TBH

Partner teams (Redis)

Cross-functional collaboratorsStanding
MEMBER
ROLE
ACCESS
STATUS
KDKatie Dunn
Campaigns / Demand — email, ABM, signal strategy
Editor
Active
JJanelle
Field Marketing
Editor
Active
RMReet Mand
Demand & GTM — pipeline co-owner
Editor
Active
NNejra
Field — international digital planning
Editor
Active
MMaisey
Field — international digital planning
Editor
Active
JJeff
Product Marketing — content & strategy inputs
Viewer
Active
SSimran
Product Marketing — content & strategy inputs
Viewer
Active
AAllison
Brand — design refactor, ad content
Editor
Active
CClaudia
Brand — design refactor, ad content
Editor
Active
RRegine
Design — platform & destination design refactor
Editor
Active
AVAndy Varshneya
VP, Marketing Ops — Ops Support budget owner
Viewer
Active