Paid Search Specialist

Owns hands-on execution of paid search across Google and Bing against Alexis's channel strategy and budget. An execution seat inside the monthly bank-of-hours model, not a strategy-setting one — Alexis sets the plan and the budget; this role runs it and reports what's working.

What you'll do

• Build, launch, and manage campaigns across Google Ads and Bing Ads, from keyword architecture through ad group structure to landing page mapping.
• Maintain the brand vs. non-brand keyword map and make bid- and keyword-level calls daily, including negative-keyword hygiene and search-term mining.
• Write and test ad copy, headlines, and extensions; keep message match tight between ad and landing page.
• Monitor pacing against budget daily and flag anomalies (cost spikes, CTR collapse, conversion tracking breaks) before they burn spend.
• Run structured A/B tests on copy, bidding strategy, and audience layering, and report what moved the number and what didn't.
• Deliver a weekly performance report covering spend, CPL, CPMQL, and pipeline contribution.
• Coordinate with the Digital Media & Content Specialist role on ad copy and landing page asset requests so creative isn't the bottleneck.

About you

• Hands-on execution experience running Google Ads and Bing Ads for a B2B SaaS company, not just overseeing an agency doing it.
• Comfortable owning day-to-day pacing and bid management without needing daily direction.
• Working knowledge of funnel metrics (CPL, CPMQL, conversion rate) and how they roll into pipeline.
• Already using AI tools for keyword research, ad copy variants, or performance triage, with a specific example of it improving a result.

Nice to have: experience with 6sense or a comparable intent-data platform; prior agency-side experience managing a client's paid search program.