Growth & Digital/Dashboards & Reporting
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DRAFT / NOT FINAL — content pending review

Dashboards & Reporting

Pacing toward the quarter first — targets from the goal cascade, actuals filled weekly — then the live reporting, which lives in the source tools these cards link out to. Hex replaced Tableau in 2026; Verto consolidates dashboards on Hex per SOW §3.5.

PACING — Q3 FY27 · targets from the goal cascade ·
actuals weekly in content/pacing.csv
FUNNEL — PIPELINE & CONVERSION
Marketing-sourced pipeline345 SAOs · 75/25 new logo vs expansion
tracking · goal $21.5M
Influenced pipelinedefinition + target ratify with the forecast review (Shafiq)
to be documented
TBD
Hand-raisers (P1)the only MQL path — demo, pricing, meeting request
tracking · goal 1,050
MQLsfrom hand-raisers at the accept rate
tracking · goal 735
MQL → SAL conversionbar ratifies with the forecast; tracked in the GTM/SDR pipe models
to be documented
TBD
SDR-ready leadsvs the 904 handoff target — includes P2 lead types
tracking · goal ~1,040
Sales-accepted opportunities (SAO)
tracking · goal 345
LEADS + PRODUCT SIGN-UPS BY TYPE — VS GOAL
Hand-raiser MQLsdigital + field hand-raisers
tracking · goal 735
Content download leadsour site only
tracking · goal 165
Field event leads
tracking · goal 100
Webinar leads
tracking · goal 100
Product sign-up leads (SDR-ready)qualified passes from the product funnel
tracking · goal 84
Tradeshow leadsno Q3 corporate events — goal redistributed to digital + field
tracking · goal 0
Product sign-ups (raw)→ 17,000 keys → 1,050 paying · ICP cohort 28,000 tracked
tracking · goal 70,000
SPEND BY CAMPAIGN TYPE performance vs awareness · % of paid
Performanceconversion media — search, social lead-gen, retargeting
tracking · goal 65% of paid
AwarenessCTV, brand-KPI social, newsletters/podcasts, OOH + experimental
tracking · goal 35% of paid
SPEND BY GEO dollar map ships with media plan v2.1
North Americaregion & sub-region dollar map ships with media plan v2.1
to be documented
—
EMEAregional budgets folding in via international planning
to be documented
—
APACregional budgets folding in via international planning
to be documented
—
LIVE REPORTING — THE SOURCE TOOLS

Funnel & pipeline (Hex)

Owned by Marketing Ops · Adnan Khan triages refresh failures
Hex
Campaign Performance Dashboard
Campaign engagement → pipeline impact ("pipe to spend"): responses, % net-new, attendance, conversions
Refreshed daily
Hex
Redis 500 Engagement
Engagement across the Redis 500 top accounts — named-account responses, attendance, pipeline
Refreshed daily
Hex
Cloud Pipeline Trends
Cloud pipeline $, SAOs, and closed-won trends
Refreshed daily
Hex
Handraiser campaign members
Handraiser response time, follow-up, and responses
Draft app

Email & web

Email KPIs 4× per day · web via GA4/Looker
Hex
Email Performance
Deliverability & engagement: sent, delivered, open %, click %, CTOR, unsubs
Refreshed 4×/day
Looker Studio
Webpage Performance (GA4)
Traffic, engagement, channel mix, conversions on redis.io + rebrand tracker
Refreshed 4×/day

Product & signups (Hex)

Product funnel views
Hex
Signups Dashboard
Product signups by source and cohort
Refreshed daily
Hex
Redis Iris performance
Iris performance across signup funnel and page views
Refreshed daily
Hex
Iris — Account Based Usage
Account-based Iris usage against subscriptions
Refreshed daily

Pacing models (Sheets + SFDC)

Sofi Lopez maintains refresh · runbook on Confluence
Google Sheets
GTM Pipe Model
The finance-target pacing model — SAOs, SALs, SQLs, MQLs, handraisers by FQ
Google Sheets
SDR Pipe Model
SDR-side view of the same pipeline models
Salesforce
MQL Deep Dive
Lead volume + conversion by region, source, persona, ICP tier — diagnoses auto-rejects
Live
Canonical reference for every system, dataset, KPI definition, and refresh cadence — Marketing analytics & dashboards on Confluence. Outshine dashboards are being recreated in Hex with simplified naming and validated against internal numbers before the offboard closes (per the dashboard PRD). Cards marked TODO get real URLs as the Verto-era dashboards land.