Decisions

The running log — every call made and every ask still open, newest first. Add rows to content/decisions.csv as decisions land; the Executive Summary carries the website-scoped extract.

DECIDED

on the record

OPEN ASKS

waiting on someone

SOURCE

CSV

content/decisions.csv — newest first

OPEN ASKS — WHAT WE NEED

Chapter naming meeting — Build vs Solutions vs use cases Sep 1

One meeting to settle chapter naming (blog surface naming — engineering vs developers — rides along); order is decided, names are not

Nash · Shafiq · Jeff · Allison · Open

Starting-point benchmarks with Reet Sep 1

Lock the baseline numbers the website program is graded on before any lift claims — Shafiq's condition on the investment story

Nash · Reet · Open

Sr Manager, Growth Marketing backfill Open

Approve + accelerate the hire — Ian departed Aug 28; lifecycle/CRO/experimentation scope and Signup Activation are holding on it

Nash · Needs decision

Blanket PO / budget structure by channel Open

Finance meeting with Angela + Sager to set the PO structure for the new vendor model

Alexis · Scheduling

Bottoms-up forecast review with Shafiq Open

Walk through the channel-level model — ratifies the Q3 goal cascade the whole plan paces against

Nash · Reet · Scheduling

Campaign Mapping v1.6 handoff Open

Play catalog import unlocks the orchestration planner; gated on the signal enablement audit

Katie · Keith · Open

Sponsor the connected plan Open

MLT sponsorship for one aligned plan — shared lead-type definitions, a follow-up SLA per lead type, and one scoreboard across demand, digital, field, and SDR

MLT · Decision 01 · H2 plan

Adopt one signal-based model across GTM Open

Systems, plays, and outcomes defined once — signals and scores agreed, then every team runs the same plays against the same measured outcomes

MLT · Nash · Decision 02 · H2 plan

Offer alignment with PMM Open

The four new offer pages (Corporate MCP · AI Architecture Advisory · Cloud Migration Plan · Enterprise Product Trial) need agreed positioning, packaging, and named fulfillment owners in sales/SDR/CS — Spencer, Jon, and Simba review in the next two weeks

Nash + PMM · Decision 03 · H2 plan

Product naming separation before October launch Open

Answer engines repeat whatever language we publish — naming needs clear separation before the platform launch; the decision belongs to PMM and comms

PMM · Comms · Flagged in H2 plan

DECIDED

Lead terminology — P1 / P2 / responses Sep 2

P1 = hand-raisers (today's MQL), P2 = non-hand-raiser leads (webinar/event regs, content engagement); P1 + P2 = responses. AI SDR follows up 100% of P2 (human-in-the-loop, 24-hr claim window). Q3 bar: tier A/B responses at or above Q2 baseline

Reet · Nash · Done

Nav order — Platform → Build → Deploy → Solutions Sep 1

Build-then-deploy order (CI/CD logic); URLs unchanged, presentation order only. Jeff read-back follow-up in flight; mock updates on next design export

Nash · Shafiq · Done

Growth Sr Manager backfill — JD approved Sep 1

Shafiq approved the backfill JD without review — high priority; role owns the 6sense MQA/orchestration playbook

Nash · Shafiq · Done

Data collection layer — platform APIs Aug 31

Direct platform-API ingestion into Snowflake replaces Supermetrics as the collection layer (Platform APIs v1 PRD supersedes the July pick)

Alexis · Keith · Done

Verto SOW v1.2 — bank of hours Aug 24

200 hrs/mo as a blended bank across six focus areas; monthly scoping sheet; Redis paper with termination for convenience

Nash · Alexis · Done

Outshine end date — hard stop Aug 31 Aug 27

Verto takes over search + LinkedIn Sep 1; keep-the-lights-on plans handed over; Reddit off

Nash · Alexis · Done

6sense marketing term Aug 24

100 segments — the signal backbone, funded inside the switch with no incremental ask

Nash · Done

Ad group-based campaign structure Aug 27

Replaces per-region campaigns for the new media plan — fewer, bigger campaigns

Nash · Alexis · Rolling out

Contractor security protocol Aug 27

Individual Redis emails + Okta for all external agency contractors — no shared logins

Team · IT · Rolling out

Bottoms-up forecast scope Aug 25

Channel level with P1/P2 lead types; ownership with Marketing Ops; separate PRDs for forecast and API reporting

Nash · Reet · In build

Vendor transition sequence Aug 21

WM notice Oct 1 → exit Oct 31 after platform launch; GrowthX ends Nov; contractor lines phase in — no gap month

Nash · Scheduled