Media Plan

The plan itself lives in Sheets so agency and field teams can plan in place — this page is the pointer, the owner, and the rules of engagement.

One plan replaces fragmented per-channel planning: the centralized digital budget plus field-level allocations, one flighting view, and channel owners named per line. Field teams plan into it rather than beside it, and international budgets fold in through the field planning lane.

Rules of engagement: the plan is aimed monthly and aligned quarterly with Verto's scoping sheet — hours go wherever the plan needs them that month. Campaigns follow the ad group-based structure (ratified Aug 27) with budget floors per line, and every line carries a benchmark and a kill rule.