Growth Specialist, Signal Orchestration

Turns product usage, lifecycle stage, and in-market intent data into triggered, timed plays, so the right message reaches the right account at the right moment instead of on a fixed batch-and-blast schedule.

What you'll do

• Maintain the signal map: which product-usage events, lifecycle stages, and in-market/intent signals (including the shared 6sense feed) should trigger which play.
• Build and run triggered, multi-step orchestration across email and other owned channels tied to those signals.
• Coordinate deliberately with the Paid Social Specialist on the shared 6sense in-market data feed — a known, intentional overlap in the SOW, not duplicate work, so the two lanes stay in sync rather than triggering competing outreach on the same signal.
• Own list hygiene and deliverability health for the sequences this role triggers.
• Report on signal-to-conversion performance by trigger type, and recommend which signals to double down on and which to retire.
• Build and QA new triggered flows quickly enough that the team isn't waiting weeks for a new play to go live.

About you

• Experience with marketing-automation/lifecycle orchestration platforms (HubSpot, Marketo, or comparable) beyond basic batch email sends.
• Comfortable treating product-usage and intent data as a targeting input, not just a report read after the fact.
• Analytical enough to know when a trigger is underperforming versus when it just needs more time to prove out.

Nice to have: hands-on experience with 6sense or a comparable intent-data platform specifically; experience building lifecycle-to-PLG handoff logic.