Paid Social Specialist

Owns paid social execution across LinkedIn, Meta, and whatever emerging channel earns a test, against Alexis's channel strategy. A fast-moving, creative-forward IC role, not a hands-off strategist.

What you'll do

• Build and scale campaigns across LinkedIn and Meta end to end: audience strategy, campaign structure, bidding, and budget pacing.
• Run a continuous creative-testing program across UGC, video, and static formats, and turn winners into always-on assets fast.
• Own the retargeting layer across funnel stages, pulling additional pipeline out of audiences already being spent against.
• Evaluate and pilot emerging paid social channels and report back on whether they earn a permanent budget line.
• Partner with the Digital Media & Content Specialist role and any Verto creative resources to keep a steady flow of fresh ad creative.
• Use AI tools for creative iteration, audience modeling, and performance triage.
• Report weekly on spend, CPA, and pipeline contribution by channel and by campaign.

About you

• Track record scaling paid social with a real budget behind it in a B2B or B2B SaaS context.
• Comfortable being in the weeds daily: launching, pulling data, iterating on creative, not just reviewing dashboards.
• Familiar with attribution basics (UTMs, pixels, MMPs) and can sanity-check whether a reported result is real.
• Already using AI in a paid social workflow, with a specific result to point to.

Nice to have: experience with affiliate, creator, or influencer partnerships; familiarity with ABM platforms (6sense, Demandbase) for audience overlap.