Growth Specialist, SEO/AEO

Owns organic and answer-engine visibility: making sure Redis content is easy for both traditional search engines and AI answer surfaces (ChatGPT, Perplexity, Gemini, Claude, and coding agents like Cursor and Claude Code) to find, understand, and cite.

What you'll do

• Run technical SEO end to end: crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking, shipping fixes directly with Scott's web engineering team.
• Build Redis's answer-engine (AEO/GEO) approach across conversational assistants and coding agents: understand how each retrieves and cites content (including structured data and machine-readable references like llms.txt) and shape pages so Redis is the source they reference.
• Partner with the Digital Media & Content Specialist role and Scott's team on information architecture and page structure that both ranks in traditional search and gets cited in AI answers.
• Define and maintain the measurement layer for discoverability: organic traffic, non-branded visibility, share of voice in AI answers, and how often coding agents or assistants reference Redis, tied through to signups where possible.
• Run a standing experimentation program on page structure, metadata, and schema, and turn results into a repeatable playbook.
• Own domain and technical health items that affect discoverability (redirects, canonicalization, migrations) in collaboration with engineering.
• Track algorithm and AI-engine changes and translate them into a point of view and a prioritized fix list before they become a traffic problem.

About you

• Genuinely technical: comfortable with structured data and schema, rendering and indexation, and reading enough code to spec a fix with an engineer.
• Equally strong on the content and strategy side: understands how information architecture and editorial quality drive both rankings and citations.
• Early, hands-on experience with how AI assistants and coding agents retrieve and cite content, grounded in real tests, not just theory.
• Fluent in an analytics stack (Google Search Console, GA4, Ahrefs or Semrush, or comparable) and able to defend priorities with data.

Nice to have: familiarity with Next.js or modern frontend rendering; experience marketing to developer or technical audiences.