Landing Pages

What this channel does

Gives every campaign a purpose-built page that inherits the conversion engineering — no more borrowing pages built for other jobs, no more bare get-started forms catching high-intent traffic.

The play

• The LP system — high-intent, message-matched pages built on the template system through the nine-step brief-to-production workflow, with brand review built in. A page in minutes once the template exists.
• The campaign directory — the noindex `/c/` home (excluded from sitemap.xml, full analytics) for paid search LPs, paid social LPs, newsletter, email programs, Redis500 ABM pages, and influencer/partner referral pages. The crawlable six-chapter spine stays clean.
• Multi-step forms — start with one question, ask the rest progressively (the pattern that worked at Gong); dropdowns carry an "Other" free-text path.
• Offers rotate everywhere — the four sales-ready offers (MCP, advisory, migration plan, enterprise trial) are campaign assets, not just website pages: outbound, ads, and email all land on the same offer surfaces.
• Referral pages — co-branded landing pages for influencer and partner campaigns with tracked links: the new referral-demand motion rides the same directory.

Standing rules

• Message match end to end: the ad, the page, and the offer say the same thing.
• Every page ships against a locked baseline and is measured for lift — no unmeasured campaign surfaces.
• Intake through the web request process: one-question intake, scope-lock, then the workflow (no side-door page requests).

Measured by

Conversion rate per LP against its baseline, form completion on the multi-step flows, and offer take-rate by channel.

Current state

The workflow brief and template system carry the build; the campaign directory stands up in the Oct–Nov window with the first referral campaigns behind it.