Content & Copy
Where every word on the site lives, who signs it off, and what's still pending. One copy source feeds ~103 pages — change it once, every page updates.
How copy works on the new site
One shared content module carries the copy the whole site reuses — nav, chapter spine, product one-liners, use cases, proof points, CTAs — and the templates consume it, so a copy change lands everywhere at once instead of page by page. During the design phase, edits happen in the design project's content module; post-launch, copy lives in Sanity and the content module, maintained by the Content Manager and Digital Media & Content Specialist lines, with the AI content workflow drafting against it.
Every family below answers the provenance question directly: where the words came from, who approves them, and what state they're in.
The copy registry
What's still placeholder in the design
The design ships with flagged placeholder copy so structure could move faster than approvals: bracketed names and partner lines in blog seeds ("pending comms review"), illustrative figures on metric strips, and customer outcome lines awaiting migration from the current site. None of it publishes without clearing its gate above. [owner to complete]
How copy works on the new site
One shared content module carries the copy the whole site reuses — nav, chapter spine, product one-liners, use cases, proof points, CTAs — and the templates consume it, so a copy change lands everywhere at once instead of page by page. During the design phase, edits happen in the design project's content module; post-launch, copy lives in Sanity and the content module, maintained by the Content Manager and Digital Media & Content Specialist lines, with the AI content workflow drafting against it.
Every family below answers the provenance question directly: where the words came from, who approves them, and what state they're in.
The copy registry
What's still placeholder in the design
The design ships with flagged placeholder copy so structure could move faster than approvals: bracketed names and partner lines in blog seeds ("pending comms review"), illustrative figures on metric strips, and customer outcome lines awaiting migration from the current site. None of it publishes without clearing its gate above.