Blog
Magazine treatment for all three blog surfaces — named series, editorial structure, and a conversion path on every post.
What this page does
Relaunches the blog as a publication instead of a feed. One template family renders all three surfaces — corporate stories, deep engineering posts, and the AI publication for builders — with the same magazine mechanics: a cover story, named series that build recurring readership, and a sticky filter bar. The strategic job is twofold: win the technical audience AI Overviews can't satisfy (expert-led, first-party content), and convert readers — every post carries a customized product-sign-up CTA, so the blog stops being a traffic dead end. Launch content is seeded in the design with placeholders flagged pending comms review.
Components on it
- Cover story — full-bleed featured post per surface.
- Sticky filter bar — named series · topics · surface switcher.
- Post grid — editorial cards with series rails, not a reverse-chron dump.
- Named series architecture — recurring franchises replacing one-off high-velocity posts.
- Per-post CTA — customized product-sign-up on every post (the Phase 03 blog spec's conversion requirement).
- Cross-link rails — build-section and case-study links feeding and fed by the refactor.
What this page does
Relaunches the blog as a publication instead of a feed. One template family renders all three surfaces — corporate stories, deep engineering posts, and the AI publication for builders — with the same magazine mechanics: a cover story, named series that build recurring readership, and a sticky filter bar. The strategic job is twofold: win the technical audience AI Overviews can't satisfy (expert-led, first-party content), and convert readers — every post carries a customized product-sign-up CTA, so the blog stops being a traffic dead end. Launch content is seeded in the design with placeholders flagged pending comms review.
Components on it
- Cover story — full-bleed featured post per surface.
- Sticky filter bar — named series · topics · surface switcher.
- Post grid — editorial cards with series rails, not a reverse-chron dump.
- Named series architecture — recurring franchises replacing one-off high-velocity posts.
- Per-post CTA — customized product-sign-up on every post (the Phase 03 blog spec's conversion requirement).
- Cross-link rails — build-section and case-study links feeding and fed by the refactor.