Cloud + Iris Sign-Up
The sign-up and initial onboarding experience rebuilt to finish — the front door of the product funnel.
What this experience does
Fixes the funnel's most expensive leak: people who chose to sign up and then didn't finish, or finished and never reached value. A UX pass on both sign-up flows (Cloud and Iris), first-run onboarding aimed at time-to-first-value, and a measured baseline → test → lift loop on completion rate. Hands off post-signup to the Signup Activation Journey project.
The steps
- Sign-up — the UX pass on both flows; every field earns its place.
- First run — onboarding aimed at first value, not feature tours.
- First value — completion measured against the locked baseline.
- Activation hand-off — post-signup nurture belongs to the Signup Activation Journey.
What this experience does
Fixes the funnel's most expensive leak: people who chose to sign up and then didn't finish, or finished and never reached value. A UX pass on both sign-up flows (Cloud and Iris), first-run onboarding aimed at time-to-first-value, and a measured baseline → test → lift loop on completion rate. Hands off post-signup to the Signup Activation Journey project.
The steps
- Sign-up — the UX pass on both flows; every field earns its place.
- First run — onboarding aimed at first value, not feature tours.
- First value — completion measured against the locked baseline.
- Activation hand-off — post-signup nurture belongs to the Signup Activation Journey.