White-Glove Follow-Up
Product sign-ups from high-value accounts get human treatment — detection, routing, and a personal follow-up commitment.
What this experience does
Makes sure the best product signals never sit in a queue. When a sign-up event matches a scored account, a person follows up — personally, on an SLA — instead of the generic nurture stream. It's the orchestration play that connects the product funnel to the sales motion, measured on sign-up → conversation → opportunity.
The steps
- Sign-up event — product telemetry, in the warehouse.
- Detection — scored accounts × sign-up events; the rule is explicit and tunable.
- SDR/AE play — the personal follow-up with an SLA, not a sequence blast.
- Opportunity — conversation → opp conversion measured end to end.
What this experience does
Makes sure the best product signals never sit in a queue. When a sign-up event matches a scored account, a person follows up — personally, on an SLA — instead of the generic nurture stream. It's the orchestration play that connects the product funnel to the sales motion, measured on sign-up → conversation → opportunity.
The steps
- Sign-up event — product telemetry, in the warehouse.
- Detection — scored accounts × sign-up events; the rule is explicit and tunable.
- SDR/AE play — the personal follow-up with an SLA, not a sequence blast.
- Opportunity — conversation → opp conversion measured end to end.