Enterprise Product Trial
The high-intent evaluation path for accounts that outgrow self-serve — a structured trial with success criteria and white-glove support.
What this experience does
Gives enterprise evaluators a path that matches how they actually buy: success criteria defined before day one, provisioning with named CS/SE ownership, and white-glove support through the evaluation. The qualification gate keeps it for accounts where the effort pays back; conversion is measured trial → opportunity.
Components on it
- Promise hero — a structured trial, white-glove, success criteria first.
- Success criteria block — defined before day one, jointly.
- Qualification gate — who this is for (and who should self-serve instead).
- Provisioning path — named CS/SE ownership per trial.
- Measurement strip — trial → opportunity conversion tracked.
What this experience does
Gives enterprise evaluators a path that matches how they actually buy: success criteria defined before day one, provisioning with named CS/SE ownership, and white-glove support through the evaluation. The qualification gate keeps it for accounts where the effort pays back; conversion is measured trial → opportunity.
Components on it
- Promise hero — a structured trial, white-glove, success criteria first.
- Success criteria block — defined before day one, jointly.
- Qualification gate — who this is for (and who should self-serve instead).
- Provisioning path — named CS/SE ownership per trial.
- Measurement strip — trial → opportunity conversion tracked.