Paid Search

Status

The fuller playbook is being pulled together with Alexis and the Verto paid search specialist — campaign architecture, keyword sets per bucket, budget floors, and the testing calendar land here as they're locked.

Until then, the working summary is the four-buckets section of the 002 · Paid Media brief — buckets, standing rules, and what the channel is measured by.

What lands on this page

• The campaign architecture doc (the first ship of the Verto engagement)
• Keyword sets and budget floors per bucket, from the centralized keyword portfolio
• The competitor-term list and treatment tiers
• The testing calendar and OCT rebuild status